How Can you Increase the traffic on your website
Website work is done, but are you aware about your content, what kind of content people are looking for?
Yes. Fresh and unique content is one of the best way to get organic traffic to your website. As we know, google love new and unique content so does people. Everyone wants to read something that the didn’t know, something which helps them to enhance their knowledge, so one need to take care that your audience should find it useful. Publish such content that helps to solve audience problem.
How you can read your audience minds?
Yeah. Have you think about it that how you figure out what does your audience wants to know about?
No. Ok. Start finding out where your audience spends time online and what kind of information they share or they are looking for,is key to your content marketing success.
There are few more techniques you can work on:
- On Page Optimization:
Optimization is very important thing to do after website development. Don’t do anything until and unless you optimize website properly for Proper Load time, content optimization and images related to your content and good display.
- Question & Answer Sites:
Yes,this is the one of the best way ,where you can see that what kind of questions your audience is asking ,then go on the sites for more. There are many question & answer site like yahoo! Answers, Quora and etc. where you can easily reach to your audience.
Forums is one of the finest place where you find the peoples with same interest. One can easily discuss problem over there and get best possible solution for the problems.
- Social Media:
Social media is the best boon for business promotion and for increasing site traffic. In today’s world everyone is connected to different social media platforms whether it is through Facebook, Twitter , LinkedIn,Google, Instagram , so it can be great way to get traffic from such platforms.
- As, social media may be primarily used to distribute and promote content, it can also be a rich source of blog post ideas.
- Use of hashtags (#) , can help to give a boost to your posts and peoples can engage and this may help your business to grow well.
Note: Put hashtags (#) related to your business and try to choose the most popular search and check what the peoples are talking about.
Search for groups on social media platforms like Facebook, Google+, LinkedIn that are related to your business. What kinds of questions are peoples on group are asking? What kind of stuff or posts they are sharing? What are they excited about?
- Blogs :
- Publish blogs that help your audience to enhance their knowledge.
- Publish appealing content that can target your audience.
- Choose some keywords related to your business & try to rank them.
- Keep updating content on your site and blogs.
Should we do Blog Commenting?
Blog Commenting is extremely important and It makes sense when you add value to the article by giving some inputs and insights. It is often misused with Linked-building Tactics. But this fails miserably and can put off blogger to entertain your request in future. So best way is to participate, add value and refer to similar article, it may be of your friends or other blogger and you can also make reference for your blog, if that is similar.
What are the best ways to increase measurement and revenue?
I think one should focus on Mobile Experience for Users as most of the population is turning towards mobile and mobile becomes the companion in micro-moments. If your site is mobile friendly and has great navigation and well formatted text and design. It will help in conversions. Second is Lower Bounce rate, Which is of utmost importance for better ranking. It can be done by using right CTAs, less page load time (Page Speed), Landing page should be in tandem with your ad copy, No irritating Pops or banner ad popping up intermittently etc. Third is great UX and UI, Your site should have clean navigation, best font and design should be used and it should not be gaudy and better site map and clan URL structure. Fourth is your Audience, Show your audience the content which your site is aiming and be present across the social platforms for the engagments. Never put them off by sales oriented pitch.
Why Meta Tags are important for a web page?
Answer: Meta tags are helpful in defining the overall page’s strength. It is characterised by the page title, page description and keywords. Though Google has disavowed meta tags in ranking factors. You should focus more on great content and write content that user can relate to.
Meta tags are located inside your html’s head area.
<head>Meta tags are located here</head>
Which are the free SEO tools for website audit?
For starters or who wants to dabble their hands, should try Seoptimer, This gives you idea, where onpage SEO can be done. You should try doing audit manually but if you want fast auditing, you can start using screaming frog or zadroweb. These are fabulous free tools which can help you find the detail of each and every URL. Be it missing tags, 301, 302 or 404 error. This is good for the starter.
Which is better between SEO and PPC?
Both have different role to play and are used based on the need and goal. If you have set up long term goal then SEO is the best as it is time taking but users engagement is going to be high. But if you are in selling space specially in B2C place then PPC may be good option. PPC is used to generate visitors, inquiries and leads, SEO is used to bring more attention and more realistic audience matching with your audience set. You need to understand which sort of queries and what problem you can address to your customers. Is it information or is it transaction? Users will rely on organic result for information, where as he may act on PPC to address his need. As per study from Moz, Business tend to receive 8.5 times higher click through rate on SEO than PPC.
Can subdomain harm the SEO of main domain?
Using Subdomain is not an issue. You need to carefully strike a symmetry between subdomain and main domain. You can use it for blogging purpose and link it to main domain if you are specifying any product or service in your blog, that corresponds to main domain. Always use “no-follow” tag as some time people have been using lots of subdomains and pointing backlinks to domain to increase the page rank. Google can find it immediately and punish it. So be careful. If you are really writing a blog pertaining to your company’s product or service then creating a directory or subfolder is viable option.
Why should one use google tag manager (GTM)?
GTM help you use to tag your pages with single interface and it is quite time saving tools from google and boon for webmaster. It makes HTML tagging management easy and fast. Based on your tag, you can define what you want to collate or capture from your site. Be it page view, clicks, event or conversion. GTM are designed to send information to third party like google.
Tags typically execute, or fire, when the page loads, or in response to some interaction on the page. In Google Tag Manager, you define triggers with tags to specify when they should fire. An example of a trigger is the predefined “All pages”, which as the name implies may be used to set your tag to fire on any page on your site as it is loaded.